• Sourcing

    LOUIE DANIELE adheres to the Kimberley Process, Beyond Conflict Free and Fair Trade practises.

    We hold true to our values of environmental awareness and transparency and work to guarantee that our diamonds and gems originate from pure, ethical sources. These are, natural diamonds and gems that originate from mines that adhere to strict labour, trade, and environmental standards.

    A majority of LOUIE DANIELE diamonds graded by the Gemological Institute of America are laser inscribed with a unique tracking number. Whilst invisible to the naked eye, allows for its origin to be traced - all the while protecting the perfection and beauty of the stone.

  • Selection

    The Finding the perfect diamond can be hard. Like humans, no “perfect” diamond exists. Each gem has a unique characteristic, which means no two diamonds are the same.
    LOUIE DANIELE makes every effort in matching the perfect diamond with the perfect jewel, following the strictest calibration selection process.

  • Design

    The LOUIE DANIELE design style is one of avant-garde and contemporary signature with neoclassical influences and inspirations.
    As expressed by Daniel Paulus, our LOUIE DANIELE jewels are voices which tell the stories of our combined lives. Whether for good or great, they allow the outflow of our dreams & aspirations in the midst of a changing modern world. They speak of hope, of wisdom, of purpose and they remind of a brighter tomorrow.
    Designed and hand-prepared to outlive today’s generation and enable us to share our stories with tomorrow’s generation.

  • Craftsmanship

    A three tier quality assessment ensures that each LOUIE DANIELE jewel is hand finished in excellence. Bent on using the most excellent materials and applying the finest design principles, every LOUIE DANIELE piece is masterfully made to excel expectations.

    Excellence is achieved, not when there is nothing more to add, but when there is nothing left to take away

  • LD Care

    While a LOUIE DANIELE jewel is created to last a lifetime, it should be inspected regularly to ensure its gems remain securely mounted. To uphold its warranty, it is to be inspected annually.
    LD Jewels should be cared for routinely to maintain its lure and lustre. Our specialised jewellery technicians use modern methods and sophisticated equipment to care for your LOUIE DANIELE Jewels.

    Receive a complimentary jewellery steam bath cleaning valued ZAR 450.00 when you refer a friend who buys from LOUIE DANIELE.